AFTER7 LAUNCH & POP-UP

On the 5th of July 2023 we launched our brand our way. We organized a pop-up store in one of our favorite neighborhoods in Amsterdam, to give the community an insight into the first AFTER7 item: the signature A7 jeans.

We curated a bunch of vintage jeans that were still in good shape and decided to make these jeans our signature AFTER7 jeans. We launched these during our launch & pop-up event. Having these pair of jeans will make the perfect base for any type of fit, possible to either dress up or down.

We are working hard on curating new jeans for another drop. So for all who didn’t get to claim their very own AFTER7 jeans during the first drop, there is more coming. 

Besides the jeans, we made sure our people showed out. We had DJ’s, drinks and good vibes all day and night. This was the first impression of many more, so for now:

SEE YOU AFTER7 XO